Wrangler launches its new All-Terrain Gear outdoor apparel line in Europe following its successful debut in the US market last year with the intent of expanding its next market.

The brand’s Fall/Winter 2020 collection will be available on the company’s e-commerce site as well as through 400 Dressmann stores across Scandinavia.

The Executive Vice President and Global Brand President of Wrangler, Tom Waldron commented in a statement that the brand has a unique and intimate understanding of the importance of durability and versatility having outfitted cowboys and outdoor adventures for decades.

Wrangler launches its new ATG line in EuropeThe main objective of Wrangler is to provide everyday consumers with outdoor apparel that includes premium functionality and dynamic comfort and without a premium price tag.

Wrangler’s All Terrain Gear brings together high-performing features with versatile designs to offer consumers durable apparel that is comfortable and appealing in style.

The item collection was made with technologies such as water repellant or quick-drying fabrics, mesh venting, convertible wearing systems, or Ultraviolet Protection Factor.

The price of the ATG shirts starts at 25 euros, 55 euros for bottoms, and 120 euros for jackets.


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It was founded by C. C. Hudson in 1947. Their jean designs integrate both modern and vintage trends in fashion. It has a unique and classic “W” signature on its back pocket.

Their jean brand has been described as cool with perfect fitting and posh styles. Their jeans designs include slim, straight, skinny, high skinny, super high skinny, boot cut, flare, etc. Different varieties to select from.

Its headquarters is at Greensboro in the United States.

Check out their latest arrivals: Women’s Western Yoke Flare jeans, Women’s Heritage slim jeans, Women’s Wrangler Retro Premium Blanket lined Denim Jacket, Men’s Wrangler Laser Print Western Denim jacket, etc.

The company is currently running a midseason sale with 30% off some of their hottest trends.

Website: wrangler.comwrangler.co.uk