Walmart is to begin its secondhand market as announced on Wednesday. Just like every other high-end brand like Burberry and Stella McCartney began their secondhand clothing market which has skyrocketed in sales with increasing investment in resale, the brand has announced its decision to tap into this stream.
Denis Incandela, Walmart’s U.S. E-commerce Head of Fashion stated in a blog post that they were aware that customers, most especially the millennials were interested in shopping resale clothing.
The brand announced on Wednesday their new partnership with Thredup which is an online platform for buying and selling secondhand clothing and that through this partnership, customers would be able to make orders for Thredup-sourced pieces through a special portal on Walmart’s official website.
According to Incandela, there are over 750,000 secondhand women’s and children’s items with ranging categories from clothing, accessories, footwear to handbags available for shopping on this special portal.
These listed items would be tagged as “like new” or “gently used” with free shipping made available for orders from $35 and above and there would be free returns made available at Walmart stores and on Thredup’s website.
The major objective of this partnership is to target mass-market shoppers and as such this would involve selling beyond the brand’s products to widen the variety of brands made available to their shoppers.
The Director of Product Management at Thredup, Jenn Volk added that this partnership would enhance Walmart’s fashion offers with products from fresh brands that customers would love like Calvin Klein, Michael Kors, Nike, and Coach which would be made available to customers at amazing prices.
Non-profit thrift stores like Salvation Army, Goodwill, and many more have failed to appeal to the need of the increasingly digitized shoppers due to lack of digital infrastructure. As a result, there is a very high chance that Walmart’s partnership with Thredup would potentially thrive in its new secondhand market especially amid the COVID-19 pandemic where customers rely more on e-commerce rather than in-store shopping.
Jenn Volk expressed Thredup’s excitement in joining forces with Walmart to power a sustainable secondhand shopping experience unlike any other.
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