The British retailer, Ted Baker has appointed Arcadia’s Anthony Cuthbertson as the company’s new Global Creative Director.

Anthony Cuthbertson is the current Global Design Director at Topshop overseeing all design and products as well as designer collaborations, Idol, and boutique collections and will be joining Ted Baker later this year.

Ted Baker said that the American Fashion Designer, Michael Bastion would continue as the Interim Creative Officer pending the time Cuthbertson assumes his office.

He also stated that Anthony Cuthbertson would be in charge of all the brand, product, store, and creative design strategy.

Ted Baker appoints a Global Creative Director - Fashiondaily NEWGENThe newly appointed Chief Executive Officer at Ted Baker, Rachel Osborne said in a statement that they look forward to welcoming Cuthbertson because of his wealth of experience at a number of high-profile brands which has given him an excellent understanding of what it entails to amplify a brand and make it more relevant.

She also added that his experience would be particularly valuable as Ted Baker is set out to expand its products and relevance which is a crucial part of its strategy to return Ted Baker to profitable growth.

Ted Baker appoints a Global Creative Director - Fashiondaily NEWGENAnthony Cuthbertson has been working with Topshop since December 2017 and prior to his appointment at Topshop, he was the Design Director for Roberto Cavalli in Italy where he was in charge of the menswear, womenswear, accessories, swimwear, optical, Bijou, home and all licensed products.

He has also held Creative Director positions at Sass and Bide, and M Webster Holdings, owner of Jigsaw, Marc and David Lawrence which were both based in Australia. He also worked with Rene Lezard and Burlington/Ralph Lauren.

Rachel Osborne also expressed immense gratitude towards Michael Bastian for his relentless and significant contributions as the company’s Interim Creative Director.

She added that Bastian had set an exciting design direction for both men’s and women’s wear since he joined them in January and they look forward to seeing this come to full expression through their Autumn/Winter 2020 collections.

Ted Baker appoints a Global Creative Director - Fashiondaily NEWGEN


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