Sephora has announced that it has revamped its Beauty Insider Loyalty program to include cash prizes. effective from tomorrow, shoppers would be able to earn cash rewards called the “Beauty Insider Cash” with every dollar spent.

Shoppers would be able to redeem a $10 voucher instantly at the checkout when they reach 500 points. Sephora has set aside point multiplier days across the year where customers would be able to earn two, three, or four times the points for every dollar spent and depending on their membership level.

VIB and Insider-level members would benefit from lowered minimum spend for free shipping. VIB members will now get free shipping on purchases of $35 or more. The Insider-level members will also receive free shipping on purchases over $50. Rouge members would enjoy continuous access to free standard shipping on all orders with first access to new product launches beginning from fall.

Sephora Revamps Its Beauty Insider Loyalty ProgramCustomers can now choose from new categories including haircare and skincare and featuring trending brands like MILK Makeup, Briogeo, and Sol De Janeiro.

According to a release, Sephora also promises to introduce a set of beauty experiences for its loyalty members which would include a one-on-one meet-up with a brand founder, a facial from a skincare guru, and a chance to see how their favorite product is made.

The General Manager of Sephora Canada, Gregory Bruyer also announced the reopening of several of its retail stores across Canada from tomorrow and that they have laid aside safety precautionary measures to ensure the safety of shoppers by following Canada’s Health guidelines.

Sephora Revamps Its Beauty Insider Loyalty ProgramThey promise to ensure social distancing with the provision of hand sanitizers at the front entrance and key areas throughout the stores. They would also ensure contactless payments and that beauty advisors will be supplied face masks. Their temperatures would be taken before entering and mid-shaft.

They encouraged their supporters to join them on their social media handles and chat them up in the Beauty Insider Community and make orders of their favorite products online.

Following the reopening of its retail stores in Canada, shoppers are encouraged to avail themselves of this opportunity by visiting their stores.


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