Paris Haute Couture Goes Digital This July
The Paris Haute Couture fashion week goes digital this July as announced by the Fédération de la Haute Couture et de la Mode with the launching of an online AW20/21 Haute Couture event from the 6th to 8th of July.
They intend hosting videos from accredited couture Maisons on a dedicated platform which would be accompanied by additional content, roll out on a schedule, and mimick the flow of a physical Fashion Week.
The Haute couture is a government-mandated certification designated for French Maisons and dictated by rules around the hours of handicraft, types of embellishment, and creativity.
It is overseen by the Chambre Syndicale de la Haute Couture which has 16 French brand members with a legal permit to participate in the couture week.
Seven international labels involved in large scale production of Couture garments like Elie Saab, Azzedine Alaia, Valentino, Versace, Fendi Couture, Armani Privé, and Viktor & Rolf were given a separate designation.
The couture nomenclature was granted to about 18 guest members from around the world like Iris Van Herpen, Ronald van der Kemp, Julie de Libran, and Guo Pei.
Giorgio Armani to launch his Armani Privé collection in January. Jean-Paul Gaultier announced the postponing of his show till January following the handover of his couture business to Sacai Chitose Abe.
Givenchy would also likely postpone its couture production because it is currently without a Creative Director. Balenciaga has postponed its Demna Gvasalia couture collection.
These three days online couture shows would provide an opportunity to translate the spectacle of France’s most elite form of fashion design to the world.
The denim trade fair Kingpins and Shangai Fashion Week are some of the first major fashion events to have held their online editions.
The Paris Haute Couture fashion week will precede the Paris Menswear week (July 9 to 13), and Milano Fashion Week Digital (July 14 to 17).
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