John Lewis reopened its Kingston and Poole stores on Monday with a phased approach upon the easing of the COVID-19 lockdown in England. They reported that they have recorded top sales of the British Fashion Council (BFC) face masks.

The Telegraph reported that the company opened its branches in Poole and Kingston both in Southern England and that they recorded hit sales from shoppers as they included the BFC face mask initiative on their must-buy lists.

Last week, the British Fashion Council unveiled a link-up with a number of UK labels like Mulberry, Liam Hodges, Julien Macdonald, Raeburn, Rixo, and Halpern to produce affordable face masks.

The most popular items sold at its Kingston store in the first two hours of trading were the BFC masks, buttons, egg cups, china sets, and baby sleepsuits.

The most popular items sold at its Poole store were snapped up towels, sofas, pillowcases, bedsheets, TVs, and printer cartridges even though prior to the COVID-19 pandemic, the John Lewis’s Home and Electricals/Home technology divisions had sluggish sales.

John Lewis is to reopen its branches in Cambridge, Bluewater, Cheadle, Cheltenham, Horsham, High Wycombe, Nottingham, Norwich, Welwyn, and Solihull on Thursday.

No set date for the reopening of its branches on Sloane Square and Oxford Street flagships in London.


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The brand announced on Wednesday their new partnership with Thredup which is an online platform for buying and selling secondhand clothing and that through this partnership, customers would be able to make orders for Thredup-sourced pieces through a special portal on Walmart’s official website.

These listed items would be tagged as “like new” or “gently used” with free shipping made available for orders from $35 and above and there would be free returns made available at Walmart stores and on Thredup’s website.

The major objective of this partnership is to target mass-market shoppers and as such this would involve selling beyond the brand’s products to widen the variety of brands made available to their shoppers.